A simple promise about your privacy.
Your privacy matters to us. We collect only the information we need to provide our services, process your orders, and improve your experience with HomeLoveTrend.
We never sell your personal information.
Information We Collect
Depending on how you use HomeLoveTrend, we may collect the following information.
Orders
- Name
- Email address
- Phone number
- Delivery address
- Items purchased
- Order totals
We keep order records for 7 years to meet South African tax requirements.
Your Account
If you choose to create an account, we store:
- Your email address
- A securely encrypted password
Your account remains active until you ask us to remove it.
Messages
When you contact us, we may store:
- Your name
- Email address
- Company name (if provided)
- Your message
This allows us to respond to your enquiry and keep track of previous conversations.
Newsletter
If you subscribe to our newsletter, we only store your email address.
Every newsletter includes a simple unsubscribe link, so you can opt out whenever you wish.
Reviews
If you leave a review, we may display:
- Your name (or chosen display name)
- Your review
Reviews are published only after approval.
Unfinished Checkouts
If you begin checkout but don't complete your order, we may temporarily store:
- Your email address
- Your shopping basket
- The basket value
This allows us to send a reminder if you choose to receive one.
Choosing Reject on our cookie notice disables this feature.
Technical Information
To help keep HomeLoveTrend secure, we may also store:
- Your IP address
- Browser session information
- Shopping cart information
- Saved favourites
This information helps protect the website from automated abuse and keeps your shopping experience working properly.
What We Don't Do
We believe privacy should be simple.
We do not:
- Sell your personal information.
- Share your information with advertisers.
- Track your activity across other websites.
- Use Google Analytics, advertising pixels, or tag managers.
Who We Share Information With
We only share information when it's necessary to provide our services.
PayFast
Our secure payment provider receives:
- Your name
- Email address
- Order number
- Payment amount
Your card details are processed securely by PayFast and are never stored by HomeLoveTrend.
Delivery Partners
Our courier receives only the information needed to deliver your parcel.
- Your name
- Delivery address
- Contact number
Email Services
Our email provider delivers order confirmations, newsletters, and customer support emails.
Website Services
Some website features, including fonts and icons, are provided by trusted services such as Google Fonts and jsDelivr.
When your browser loads these resources, your IP address is visible to those services as part of delivering the website.
Your Privacy Rights
You may request:
- A copy of the personal information we hold about you.
- Corrections to your personal information.
- Deletion of your personal information where legally permitted.
We'll respond within 14 days.
Some financial records must be kept for 7 years
to comply with South African law, but personal information can be removed wherever possible.
Cookies We Use
HomeLoveTrend uses a small number of cookies and browser storage to make the website work properly. We don't use advertising cookies or track your activity across other websites.
| Cookie | Purpose | How Long It Stays |
|---|---|---|
| Session Cookie | Keeps you signed in and remembers your shopping cart while you browse. | Until you close your browser. |
| Shopping Cart | Saves the items you've added to your basket. | Until you clear your browser data or complete your purchase. |
| Wishlist | Remembers the items you've saved for later. | Until you clear your browser data. |
| Cookie Preferences | Remembers whether you've accepted or declined our cookie notice. | Until you clear your browser data. |
A small note: Some essential cookies are created as soon as the website loads because they're needed to keep your shopping cart and sign-in working correctly. These cookies don't track you or collect advertising data.
Get in touch
Anything unclear, or want a copy of your data? Email hello@homelovetrend.com — we answer every note.
